On-page SEO is essential because you master it before you do anything to your website. However, simple mistakes that many sites make can easily cost you visibility and rank. This is to help you avoid these mistakes and help you out if you are already impacted by them. We heard some common errors and how to resolve them, with actionable tips under each.
Not enough use of Title Tags and Meta Descriptions
The first thing a potential visitor sees on a search engine results page is your title tag and meta description. Little optimisation can lower click-through optimisation rates.
1.1. Skipping Keywords in Title Tags
You’re missing a huge opportunity if your title tag does not include one of your essential keywords. Include your primary keyword, but be sure to write it clearly.
1.2. Over-Stuffing Keywords
Keywords are essential to mention, but stuffing too much will appear spammy and result in penalties. Pay attention to the natural Chinese language.
1.3. Not Writing Unique Meta Descriptions
The Meta description is unique to every page. Don’t describe the same content more than once on your website, which can confuse search engines and users.
This is one of the first things to consider when optimising SEO on-page services.
Neglecting Mobile Optimisation
If more than half of all internet traffic comes from mobile, mobile optimisation is no longer optional—it’s a must.
2.1. Slow Page Load Time
This will surely drive users away if your mobile page is slow loading. There are tools such as Google PageSpeed Insights that can help find speed problems and fix them.
2.2. Poor Mobile Content Structure
You will leave if your content isn’t structured well, e.g., large images and small, though it must respond to the mobile experience.
2.3. Ignoring Mobile-Friendly Navigation
Your site should be easy to navigate on a mobile device. Minimise menus, prevent pop-ups and ensure that touch elements are easily activated.
Your on-page SEO optimisation service should provide a mobile-optimised website that improves user experience and rankings.
Not Optimising for User Intent
Keyword focus does not apply if you don’t understand why customers search for it.
3.1. Ignoring Long-Tail Keywords
Specifically, long tail keywords are specific queries closely related to higher user intent. Target the traffic for better quality.
3.2. Not Answering User Questions
This means that when your audience reaches out to you, your content should directly answer the questions your audience is asking. Pages that meet user intent are more beneficial to the user and, therefore, are prioritised for search engines.
3.3. Failure To Include Call To Actions
They will leave if your content doesn’t lead users to the next step (purchasing or reading another article). CTAs must be solid and relevant to keep visitors and decrease bounce rate on-page optimisation. You helped rank better for keywords and user intent, contributing to better overall site content performance.
Improper Use of Header Tags
Headers (H1, H2, H3) are much more than decorative sentence openings — they are a structural element designed to further decompose content into smaller, more manageable pieces and signal to search engines how critical certain bits of text are to the rest of your page.
4.1. Misapplying the H1 Tag
Your page’s main heading should be inside the H1 tag, not for each section or keyword. Limit yourself to one H1 tag per page with the article’s main topic.
4.2. Breaking Hierarchical Structure
Structure is followed for the headers. Disrupting user experience and SEO with a jump from H2 to H4 is a bad idea. You should keep a logical order to make it readable and SEO-friendly.
4.3. Not Using Keywords in Headers
Headers are essentially a list of relevant keywords that help search engines understand what you are talking about, whether that be your expertise or something else. Don’t miss out on the chance of optimising these serious spheres.
The head structure is vital in an effective on-page SEO optimisation plan because it makes it easier for search engines to index your content.
Ignoring Internal Linking
Internal linking is suitable for users and search engines navigating your site. If you don’t follow this step, your pages will underperform.
5.1. Too Few Internal Links
Internal links guide your users to the right content on your site. If there are too few links, users can be left stranded, engagement will dip, and bounce rates will increase.
5.2. Irrelevant or Broken Links
Internal links that are broken or none of these frustrate your users and work against your SEO. Run regular audits of your links within your site to check if they do what we want them to do and if they can provide helpful content.
5.3. Not Linking to Important Pages
Link to this page you want to rank, for instance, cornerstone content or service pages of great value. The more internal links there are to these pages, the more search engines will approve them as a required asset.
Optimising your internal links leads to Good SEO on-page optimisation, good user flow, and higher rankings.
But if you can avoid these common on-page SEO mistakes, it can ensure your website is suitable for search engines and users. Take your time to focus on optimising each element carefully because, eventually, you’ll be reaping benefits.
