You must learn about local SEO if you want to rule the local search and attract nearby customers to your business. If you don’t have the right tools for local SEO, it’s like cooking a five-course meal without tools. But fear not! In this post, we compiled a list of the best local SEO tools to help you make it right without hassle or doubt.
Let’s jump right in!
Google My Business (GMB)
We start with the basics, mainly because there isn’t much to go with. The counterpart of Google My Business is called local SEO. You’re invisible to your local customers if you haven’t claimed and optimized your GMB (Google My Business) profile. First, it’s free; second, it’s easy to set up; and third, it ensures your business appears in Google Search and Google Maps whenever someone searches for “Local SEO Near Me.”
Here’s a pro tip: ensure your NAP (name, address, phone number) is consistent. Also, review these and encourage your happy customers to leave reviews on them. Google loves that!
Moz Local
Moz Local will be your best friend if you’ve ever had to manage your business listings all over the web and do not want to always have them be the same. It will help you manage your listings on many sites and ensure all the information on them is correct. The best part? It’ll correct inconsistencies independently; you don’t have to go through each site and do it manually.
Moz Local also offers reputation management features, so you can keep track of the reviews people give you. Local SEO companies near you often recommend this tool if you’re working with them.
Whitespark
Do you want a tool focused solely on local citations? Whitespark should stand looked no further. Local SEO screams for you to learn about this tool that can help you build and manage local citations—a significant local SEO trend these days. Whitespark has aggregated the best information about stating so you can make the most of your opportunity, whether you want to raise your search rankings or get visibility in local searches.
Their Local Rank Tracker tool lets you track your rankings on Google, Google Maps and Bing, so you know exactly how you’re doing.
GeoRanker
GeoRanker lets you get seen by the right people or find the right people to see you. It’s local SEO. Here is a tool to help you analyze how your local search ranking appears in particular geographical areas. That means whether you’re marketing to customers in your neighbourhood or hundreds of miles away, you’ll know how your business does locally versus across town.
Heat maps by GeoRanker tell you which areas drive the most traffic to your business. You’re getting your SEO radar! If you are working with an agency or doing it yourself, tools like these allow you to track and optimize your nearby local SEO and make it more accessible.
Position Tracking Tool from Semrush
Almost everyone has heard of SEMrush, but did you know its Position Tracking Tool will also work well for local SEO? The tool may be all that. With this tool, you can track your rankings at a hyper-local level, see which keywords drive traffic to your site, and even spy on your competition!
You are seeing the competition’s dirty laundry—who doesn’t enjoy it? Get ahead of the game using tools like SEMrush’s Position Tracking Tool, which shows you when your competitors’ rankings and keywords move and keeps tabs on you.
Ahrefs for Local SEO
Ahrefs is the beast for targeting SEO tools (and it’s a killer for local SEO, too). It’ll give you keyword opportunities for your locale, show you how your competition ranks, and contextually show you your backlink profile.
Last, Ahrefs has a Content Gap feature that helps you see if you rank for specific keywords your competitors do. It is a big deal for your local SEO strategy because it will tell you what keyword opportunities you can leverage and where to outdo your competitors. Right? It is the time to raise the bar.
Merkle’s Schema Markup Generator
Secondly, you have to talk about Schema Markup. The code we write to our site to tell search engines what we’re about is called schema. In local SEO, Schema Markup is a game changer because it gives search engines more information about your business than regular articles, allowing them to know what they’re ranking much more accurately.
Merkle’s Schema Markup Generator is a simple way to spice up your website with local business schema without being a coding whiz.
Final Thoughts
It’s not complicated to boost your local SEO game. When done right, you’ll be outpopping the competition in local search results, ahead of the pack on the game board, and drawing the attention of anyone interested in your area. With these tools, you can now completely control your listings and see your rankings and reviews in real-time, making it easier to get the most from your online presence.
So, what are you waiting for? Now is a great time to add these tools and boost your local SEO efforts!
